Healthy lifestyle is promoted by UEFA Women’s EURO 2017, by teaching its fans how to keep a healthy heart
UEFA Women’s EURO 2017 competition hosted by the Netherlands had an impressive way of boosting its fans and stuff heart health. Over 2.000 kilometers have been covered by over 1.600 people by walking and cycling, while using the Active Match Mobile app developed by the European Healthy Stadia Network. The organizers calculated a total of 74,542 burned calories, resulting into 236,281g saved CO2 toxic emissions.
The event particularly targets women and children, so that they become more physically active in order to improve their long-term health.
“Football is an ideal way to keep active while having fun. We can all keep our hearts healthy by making activity part of our lifestyle – whether that’s by playing football, or by walking or cycling to the next match,” the chairman of the UEFA Fair Play and Social Responsibility Committee commented.
The campaign during Women’s EURO 2017 is part of a partnership between the World Heart Federation, UEFA, the Dutch Heart Foundation, the Royal Dutch Football Association (KNVB) and the European Healthy Stadia Network.
“A Healthy Heart Your Goal” is the slogan of this event raising awareness on the importance of regular training, as across Europe, cardiovascular disease is the main cause of death for women that can be prevented by workouts as short as 30 minutes a day.